Introducing a Consumer-Facing Loyalty & Payment Platform
The platform allows operators/retailers to build meaningful relationships with customers through cashless payment and reward and in turn, drive participation, average transaction value and frequency of visit.
APP or card-based loyalty and payment
Pay, earn and redeem points with every transaction
Complete design personalisation and feature customisation of platform, including customer segmentation and targeting.
Target consumers with multi-feature promotions tool including buy x and get next free, BOGOF, double points, link deals and % and £ discounts
Communicate directly with customers and specific customer profiles through push notifications, SMS or e-mail alerts
Real time reporting allowing for immediate access of valuable insight online
Ability to interface with 3rd party EPOS, PMS and Reservation systems
Cloud hosted solution, with ability to host on in-house infrastructure on request
DON’T JUST TAKE OUR WORD FOR IT!
The Fire Restaurant launched the BlueRunner Loyalty Platform in 2013 and in the first 3 years increased:
+23% SPEND OF LOYALTY CARD HOLDERS
+11% NUMBER OF TRANSACTIONS USING THE LOYALTY CARD
+10% AVERAGE YEARLY TRANSACTIONS PER LOYALTY CARD HOLDER
Cecchini launched the Blue Runner loyalty platform in 2016 in all 3 of their venues: Ardrossan, Ayr and Prestwick and Jane Longworth, Office Manager for Cecchini Group had this to say:
“We have a very happy, simple and efficient relationship with the BlueRunner Solutions team. They're always happy to help, extremely approachable and we enjoy working with them. Introducing the loyalty platform has been beneficial for us on many fronts. Firstly, it’s allowed our customers to build up loyalty points which will in turn encourage them to return to us again and again. Secondly, from the enrolment process we have been able to gather data on our regular customers and use this to market our business towards these interested customers. And finally, we have been able to further build our brand and create awareness of Cecchini's, while also obtaining an increase in revenue through repeat transactions and higher average spend.”
0208 944 2158