Craig is commercial director of Eden Agency, TEDx speaker and author of Learning iBeacon. Craig and his team have been providing digital consumer experiences for retail & leisure since 2007 and also enterprise level and finance applications. The team are currently providing new and intuitive ways to engage with consumers using AI and VR.
Deploying AI chatbots to leverage consumer behaviour
The next wave of user interface is conversational. You won’t be touching the instruments in your driverless cars, you’ll be speaking to them. Why should interacting with your favourite brands be any different? The proliferation of the personal assistant, the unprecedented growth of social messaging platforms and readily available AI has afforded us many new ways to interact with consumers. This seminar offers an insight into providing AI to interact with your consumer in new and intuitive ways such as Facebook chatbots, interactive eye tracking in-store avatars and digital concierge.