Peter Edwards


With 30 years technology experience, in hospitality, Peter specialises in Product strategy and development, technology, service and operations. Prior to joining Zonal in 2009, he was the MD of Micros UK , MD at RedSky Hospitality & Retail. He and Zonal have a passion for delivering great products and great service to the hospitality sector and leveraging core business systems to better reach brand staff and consumers.

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Brand Fragmentation - Brand Shop Windows - The changing ways consumers engage with brands

The way consumers engage with brands is changing ever more rapidly. Hospitality brands need to compete in new channels whilst remaining in control of their brand/offer assets. Growing pressure on costs makes the right technology tools increasingly valuable. Reacting quickly to new consumer behaviours, reaching new guests through new channels and allowing your brand to speak relevantly to multiple guest personas, is the challenge your technology providers need to meet.