Partnership Director at Greene King - Future Factory London
Russell has spent the bulk of his career working in brands across the globe, specifically in innovation and strategy roles.
Across his time in various organisations he has come across the word ''ok'' - meaning satisfactory, it''s alright, acceptable - but what if there was something bigger here - ''what if'' we did something different and more worryingly ''what if'' we didn''t. He became famous for challenging the ''status quo'' and delivering big change in big business.
Russell is acknowledged as having a fantastic ability to see into the future and understand how technology in particular is facilitating changes in human behaviour and how this is impacting the way we interact with the world and the subsequent changes on big business.
Making Innovation Happen
Innovation is tough when there is a day job to do, this session looks at how you can foster a culture of innovation and make stuff happen.